Our entire society is absolutely obsessed with celebrity culture. The first decade of the twenty-first century passed quickly in a haze of paparazzi and glossy mags. Celebrity has done nothing but grow since the turn of the century. Not content with appearing in every magazine you read, TV show you watch and paper which professes to report news, they’re all making personal appearances.
Yes, celebrities really are everywhere. And I don’t just mean nobodies who got kicked out of X Factor in the first week. People who are famous for more than just being famous are doing it too. That’s right, you can hire almost anyone, and for any occasion if you find the right agency.
I must say I’m unsure what prompted this trend. I’d always thought celebrities’ lives were far too busy and glamorous for them to have the time to attend parties, discos, supermarket openings or canine beauty contests (all true)! How wrong I was. Perhaps celebrities are feeling the pinch and need the fee. I’m sure there’s competition between certain celebrities and their rivals to be seen in the most exciting clubs, at the best parties being photographed as frequently as possible.
However, not all celebrities can be the same. There are other types of celebrity who have something to contribute. I mean the celebrities who are famous for their skills: cooking, acting, campaigning. These celebrities have something to offer at their personal appearances. There are examples of celebrities using their personal appearances to do something positive: some have taught children to cook healthily, used their status to encourage charity donations and recycling. Some just like to meet their fans.
People often assume that a personal appearance means a pretty woman posing in a nightclub. And there’s a place for appearances like that; they help to promote a business. But it should never be assumed that that’s all personal appearances can do. There are celebrities who are interested in certain causes or campaigns and who have valuable insight to add to our own. You might just be looking for promotion for your nightclub next Saturday and I’m sure a simple personal appearance would work. But if you’re looking for something more, don’t assume personal appearances are only made by glamour models. Scratch the surface and you might find a celebrity appearance can really boost your cause.

